Coupons
The KommerceServer storefront offers a way to setup online coupons which can be redeemed by customers at checkout. Coupons are an excellent way to promote the use of the website by your customers and to encourage loyalty. There are three primary types of coupons supported currently which are:
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Discount the entire order
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Discount only those specific order items
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Free giveaway item
If the coupons are part of a print-ad or direct email marketing campaign, you can setup the coupon to be private so you can accurately measure the effectiveness of the campaign by measuring the number of customers redeeming the coupon over a period of time. Alternatively, you can setup the coupon to not to be private which allows promotional content to be displayed online while customers are browsing the product catalog. This strategy can be effective in encouraging customers to buy specific products or to increase their order amount in order to qualify for the promotional coupon. The display of a non-private coupon’s promotional content is context sensitive for web customers. In other words, if a coupon only applies to a specific group of customers and a specific group of products, the promotion is only displayed for those select customers when visiting catalog pages of those selected products.
Coupons are defined exclusively on the website and not in the back office ERP system. For integration purposes, instead of adjusting the unit price for items based on a coupon’s rules, a special item is added to the cart and order which reflects any discount from a redeemed coupon. This makes integration to the back office easier so the web-only discount can be honored without causing any red-flags from inconsistent unit pricing of the actual items ordered.
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